We specialize in creating internationally inspired Food & Beverage concepts, revive and optimize existing concepts, and localize international restaurant concepts to the Middle East.

Our value and benefit to you lie in our consulting and advisory services. Our main focus is to establish meaningful relationships with our customers, which we execute by adapting a 360° Hands-On approach.

01. NEW CONCEPT CREATIONS

With us, developing a new restaurant concept is a collaborative process that connects your vision with our experience and industry expertise. We work to fully understand your thoughts and objectives, whether developing a scalable concept for growth or a single-unit operation. With a pulse on the latest food trends, growing markets and successful concepts in every service category and cuisine, we will research and recommend a list of “must-see” competitive and on-trend concepts in specific markets.

02. FOOD & BEVERAGE OPERATION

Dreaming of building and managing the outlet of your dreams? Whether it is a single-unit operation or a chain that requires a combination of restaurant management experience, operations expertise, financial and marketing services and focused restaurant management leadership, we’ve got the knowledge and know-how to make your operation a success.

03. BRANDING & IDENTITY

Successful brands are built on a unique point of differentiation that is strongest when reinforced by all elements of the guest experience. Our restaurant branding strategy is a full service plan which consists of creating brand logos, menu design, stationery design, packaging and much more. We ensure to create a consistent image and have all elements in unison through any outlet its perceived.

04. MENU & RECIPE CREATION

Our team of culinary experts understands that menu creation is a balancing act where items must be at once craveable, driving guest loyalty, and profitable. We will create menu selections that deliver that “wow” factor in flavor and visual appeal while considering targeted food cost, profit contribution and the potential for consistent execution. From a basic menu spine design, to a complete finished product featuring categories and item counts.

05. MARKETING STRATEGY & COMMUNICATION

A great marketing strategy is creative and practical, proactive, and keeps the budget and calendar top of mind. Strategic marketing programs and consumer messaging are developed to meet specific marketing goals. Including digital marketing and social media, consumer promotions, new product introductions, limited time only offerings, menu board design, email marketing, loyalty programs, in-store materials, merchandising and direct mail to drive trials and expand brand reach.

06. RESTAURANT INTERIOR DESIGN

Need help on how to design your restaurant ? We start with the heart of the facility, and create layout and design for your commercial kitchen. Whether it’s an external restaurant facade upgrade, a complete interior restaurant design or simply sign design, we will create the most impressive, timeless, solution-oriented restaurant design in the market today. Our team will create a restaurant that your guests will hate to leave.

``Whenever you see a successful business, someone once made a courageous decision``

Peter F. Drucker